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LeadIQ

Researched October 28, 2026 · Novusphere

LeadIQ sells prospecting as a browser-first workflow: capture a lead while you're looking at them, enrich it automatically, and push it straight into the CRM. Its tagline — "The Smart B2B Prospecting Platform" — is a fair summary of a product built around capturing data at the moment of discovery.

The pitch

LeadIQ describes itself as "a platform of B2B sales prospecting tools" that helps teams "find prospect data, track buying signals, and personalize cold outreach for outbound prospecting." The homepage headline is "Accelerate Revenue with AI-Driven Data," and the subheading frames the scope: "Global data to enrich, track, prospect, personalize, and automate sales."

Products and capabilities

The product line is organized around discrete workflows rather than one monolithic database:

• Prospector — capturing leads from the browser, personalizing outreach, and syncing to CRM in one click.
• Champion Tracking — monitoring buyer job changes so reps can reconnect when a champion moves companies.
• Power Dialer (beta) — calling leads from LeadIQ's verified contact data in a single queue.
• AI Account Prospecting — identifying ideal accounts and the right stakeholders automatically.
• CRM Enrichment & API — Salesforce managed package and HubSpot via Workato, plus a flexible API.
• Lando — an agent that combines first-party CRM data with third-party intelligence in a conversational interface inside the browser.
• LeadIQ MCP — prospecting in natural language using existing LeadIQ credits.

The integrations list — Salesforce, HubSpot, Salesloft, Gong, Outreach, Groove by Clari, Zapier, Workato, Clay, Chili Piper, Nooks, Orum — shows where the product expects to sit in a revenue stack: upstream of the CRM and alongside the sales engagement tools.

Pricing model

LeadIQ has moved to what it calls Universal Credits — "one credit pool to power every LeadIQ workflow" — replacing the older pattern of separate quotas per product. The pricing page frames this as "simple, transparent pricing that grows with you," with a 30-day free trial on any plan and an enterprise tier for larger teams.

Specific per-credit prices were not exposed in static capture; the page is interactive. The credit model is the meaningful detail: one balance shared across prospecting, enrichment, dialing, and AI features.

Positioning and claims

LeadIQ's case studies are its proof points, and the numbers are specific: WalkMe's BDR team " saved 1,000 hours per quarter and increased discovery calls by 19%" after deployment; Optimizely credits LeadIQ with "$2M in pipeline generated in one year" and improved data accuracy; Workato used it to automate prospecting and "book more meetings" with less manual effort.

The company's data FAQ addresses the questions buyers actually ask of contact vendors — what counts as a "verified" phone number, how strong mobile coverage is, how often the database is updated, and where the data comes from — which suggests a buyer base that has been burned by stale data before. LeadIQ also publishes a privacy center and positions data security as a priority.