← All articles · Contact Data Providers

Lusha

Researched October 28, 2026 · Novusphere

Lusha's homepage makes one number the centerpiece: 515 million verified contacts. Around that claim it has built a product strategy aimed at a new kind of buyer — not just sales reps, but the AI agents they work with. "Data you can build on" is the headline, and the page means it literally.

The pitch

The meta description packs the whole proposition into a sentence: "Verified global B2B data: 515M+ contacts, 132M in the US, and 26 buying signals. Available in Lusha Workspace, Claude, ChatGPT, the API and MCP." The homepage expands the count to "515M+ verified contacts and 29M+ companies, enriched with market signals, scored by fit, ranked by intent."

Lusha says it is "trusted by 280,000+ go-to-market teams" — its own figure — and frames the product as a data foundation: "Build pipeline from the accounts most likely to buy."

Products and capabilities

The product surface is organized into four delivery channels plus an intelligence layer:

• Workspace — search, enrich, and manage contacts and companies.
• MCP — verified B2B data inside Claude, ChatGPT, and any MCP client, a first-class product rather than an experiment.
• API — running workflows and plays programmatically.
• Extension — revealing contacts on professional networks and sites.
• Intelligence — intent and buying signals, lead prioritization (ranking accounts by fit and signals), AI recommendations, and website visitor identification.

Use cases listed on the site span data enrichment, inbound lead enrichment, sales prospecting, lead scoring, lookalike prospecting, territory planning, waterfall enrichment, and buying group mapping — with separate department tracks for sales, marketing, and recruitment.

Pricing model

Lusha's pricing page is unusually concrete for the category. It describes "a permanent Free plan with 40 credits a month, then Starter, Pro and Premium self-serve with a credit slider, and Scale for larger teams." The key structural point: "One credit balance across Workspace, extension, API and MCP" — the same credits work everywhere, which removes a common source of confusion in multi-product data subscriptions.

The FAQ covers the operational questions — what credits are, what the free plan includes, how to estimate usage, whether credits roll over, and how to cap usage per user. A 4.3-out-of-5 rating is displayed on the page, alongside customer quotes.

Positioning and claims

Lusha's compliance story is prominent: accredited ISO 27701, ISO/IEC 42001, SOC 2 Type II, and GDPR/CCPA compliance are listed as trust markers. Its content marketing is built around specific workflow tutorials — connecting Claude to Lusha via MCP, enriching inbound leads in Google Sheets, enriching HubSpot leads with Make — which doubles as education for the agent era.

The company also publishes market observations, such as "12.25% of US sales leaders change roles each year," used to justify champion-tracking and job-change workflows. Like every figure in this profile, those numbers are Lusha's own published claims.